Strive for a one-sentence message that is clear, actionable, and inspiring.
In one sentence, explain why this message matters to the CoCo strategy.
5-10 message points that can be used as "springboards" for blog posts and social media.
Points should be 140 characters or less
Many people will copy and paste them
Include hashtags (but keep them readable)
Where do we want people to go? Please use high-authority websites (WHO.int, CDC.gov, etc.).
Strive for hashtags that are memorable, unique, and clever.
Fully-licensed images that can be used in content and memes.
To be deployed in all global regions ASAP.
Need translators to communicate this message locally.
Any additional notes