Primary Message:

Strive for a one-sentence message that is clear, actionable, and inspiring.

Why This is Important:

In one sentence, explain why this message matters to the CoCo strategy.

Message Points:

5-10 message points that can be used as "springboards" for blog posts and social media.

• Points should be 140 characters or less

• Many people will copy and paste them

• Include hashtags (but keep them readable)

Target URL:

Where do we want people to go? Please use high-authority websites (WHO.int, CDC.gov, etc.).

Hashtags:

Strive for hashtags that are memorable, unique, and clever.

Supporting Visuals:

Fully-licensed images that can be used in content and memes.

Additional Notes:

• To be deployed in all global regions ASAP.

• Need translators to communicate this message locally.

• Any additional notes