CoCo Brief Template

Basic template for mass communication about COVID-19.

Primary Message:

Strive for a one-sentence message that is clear, actionable, and inspiring.

Primary message here

Why This is Important:

In one sentence, explain why this message matters to the CoCo strategy.

Primary reason here

Message Points:

5-10 message points that can be used as "springboards" for blog posts and social media.

  • Points should be 140 characters or less

  • Many people will copy and paste them

  • Include hashtags (but keep them readable)

Target URL:

Where do we want people to go? Please use high-authority websites (,, etc.).


Strive for hashtags that are memorable, unique, and clever.

Hashtags here

Supporting Visuals:

Fully-licensed images that can be used in content and memes.

Additional Notes:

  • To be deployed in all global regions ASAP.

  • Need translators to communicate this message locally.

  • Any additional notes