Get back to basics. Promote rigorous attention to infection control basics.
· Example: Queen Mary Hospital in Hong Kong
Sharing is caring. Share other healthcare systems' "lessons learned."
· Example: Evergreen Health, Kirkland, WA
Teach resourcefulness. Educate employees on optimizing PPE supplies in conventional, contingency, and crisis scenarios.
· Example: Centers for Disease Control and Prevention
Provide telemedicine options. Encourage patients to use telemedicine for convenience and social distancing.
· Example: Modern Healthcare
Think before you tweet. Use social media responsibly, to democratize accurate COVID-19 facts.
· Example: CDC
Educate, identify, and treat. Employ a three-pronged "educate, identify, treat" strategy to help patients understand symptoms and next steps.
· Example: Luma Health
Think GMB. Update your Google My Business listing and your web pages if your operating hours or locations change.
· Example: Search Engine Land
Put your auto-attendant to work. Update your recorded auto-attendant phone greeting, informing patients about what information you need, when they can expect a response, and why your office cannot personally pick up all calls at this time.
· Example: HubSpot
Tweet and chat. Use social media posts to inform patients of changes to operating conditions, including changes in hours and changes in how to access healthcare.
· Example: AMA
Be clear. Provide employees with clear steps they should follow to help ensure business continuity. Make these steps as unambiguous as possible to minimize chances of misinterpretation
· Example: LogicGate
Be secure. Use a password-protected page on your company website to communicate with employees if you must implement your crisis plan. You could also designate a toll-free phone number for employees to call for information or use secure mass text messaging
· Example: RISCPA
Pin posts. Create pinned posts and tweets on your business social media pages to inform patients about practice continuity. Pinned elements stay at the top of your business page.
· Examples: Facebook, Twitter
Know your POC. Establish a point of contact between your healthcare system and local government to ensure coordination during quarantine periods.
· Example: CDC
Reach out. Communicate with local faith-based organizations to emphasize the need for social distancing.
· Example: Minnesota Department of Health
Coordinate care work. Work with community leaders to coordinate checking in on vulnerable populations sheltering at home.
· Example: Canada.ca