Encourage employees to stay home whenever possible. Emphasize how doing so is good for humanity and good for business.
Example: This tweet from Google CEO Sundar Pichai strikes the right tone.
Communicate more, not less. This is not the time for radio silence. Frequent communication will lessen anxiety.
Be transparent but positive—even when the news is bad.
Example: ChicagoPolice Twitter feed
Practice remote leadership. Business leadership must be "seen" regularly in online communication channels. Show your human side, be approachable. Encourage and praise workers.
Example: Taco Bell Twitter #DriveThruHeroes
Establish work/life balance. Encourage workers to go offline when the workday is done.
Example: The Bridge Career Services
Reiterate the mission of the team to bring everyone together.
Embrace video conferencing. Replace in-person meetings where possible.
Example: IBM Statement on Coronavirus and Events
Assure customers. Clearly share all the ways you're supporting your customers and all the arrangements you have in place to help them.
Assemble a crisis management response team to define protocols and processes. This will prevent leaders and staff from overreacting to the crisis.
Provide relief to clients or employees.
Share positive stories with employees to keep them motivated.
Example: Loom Pro Free for Students and Teachers
Prepare for business recovery. Move beyond the crisis to plan your post-recovery strategy.
Coronavirus Best Practices for Small Business from the U.S. Chamber of Commerce
Interim Guidance for Business and Employers from the Centers for Disease Control and Prevention (CDC)
5 Ways to Calm Coronavirus Fears Among Your Employees from the U.S. Chamber of Commerce
Plan Ahead for Disasters Ready.gov